Globally recognized organic restaurant visionaries, Athens-based nice n easy Group, expand this summer in the Greek capital’s most iconic location, Astir Beach, with the May 2018 debut of nice n easy Seaside.

Located 30-minutes from the city center, the ‘destination within a destination,’ Astir is the epicenter of the Athens Riviera, a playground for the Athenian and international elite, and fans of the sustainability brand will have a new outpost to frequent, unique to its counterparts.

While each of nice n Easy’s outposts differ by location, whether it be the buzzing Athenian neighbourhoods of Kolonaki or Kifisia, or the Cycladic wild child of Mykonos, each hold the DNA of the brand— a conscious approach to supporting sustainable, wholesome, biological cuisine sourced from regional farmers and producers— the hallmark of founders Dimitris Christoforidis and Christos Athanasiades. This summer, Astir Beach’s new nice n easy Seaside will continue this approach and offer a menu of elevated Mediterranean fare in an entirely re-imagined seaside setting, along the quarter mile golden crest of sand of famed Lemos peninsula.

Astir and nice n easy have spared nothing in the new concept, which will quickly become the hottest gathering spot in Athens, and the new, highly designed space even features exclusive menu items inspired by its environs.

Chef Costas Filippopoulos’ menu calls upon his virtuous interpretations of popular beach dishes, nice n easy namesake classics, a sushi bar and evolving fresh fish and seafood menu.

As a spectator’s haven, pulling up in yachts to dine here or Astir’s nearby marina, will add to the swanky allure of weekend brunch scenes, where a sophisticated cuisine philosophy will be served. Exclusive to Astir Beach will be a selection of the highest-grade meats smoked for more than 24-hours in reclaimed pinewood from the peninsula, infusing a holistic and clean flavour to the palate.

Modern cocktailing will showcase Greek, herbal-infused libations, small production domestic craft beers as well as non-alcoholic concoctions and organic juices, while an extensive wine list soars into the hundreds with an international rosé and Champagne selection punctuated by hard-to-find and one-off vintages.

Sunsets will be a particularly signature moment, when every day, an hour of contemporary-classically mixed music will be a soothing complement to a dramatic backdrop while indulging in a signature cocktail and small bites menu inspired by Astir’s gorgeous setting.

The previously existing space at Astir Beach is totally rebuilt to house nice n easy Seaside and new features this season, highlighting décor that harmoniously combines a contemporary beach experience with classic 1960s architecture, accented by a distinctly elegant touch of Athenian soul.